Don’t Let AI Overlook You: Optimizing Google Business Profile Q&A for 2025

How are you going to be found in AI searches?

More and more buyers and sellers are skipping the old Google search box and heading straight to ChatGPT or Gemini with their real estate questions. Things like, “What are closing costs in Texas?” or “What’s the market like in Rockwall right now?” AI tools are becoming the first stop for people who want quick answers. The surprise? A lot of those answers are pulled from your Google Business Profile—and the Q&A section is where you can really stand out.

Most agents don’t realize how powerful that little Q&A box actually is. It’s basically a mini-FAQ page, sitting right there on your profile, waiting to be filled in. The best part? You don’t have to cross your fingers and wait for strangers to ask something. You can seed it yourself with questions and answers that highlight your knowledge. When you write them the way buyers and sellers are already searching, you help Google understand what you do and make it easier for AI engines to point people back to you. The trick is choosing the right questions. Skip the fluff and go straight to the things people are typing into AI. Questions like, “How much are closing costs in Texas?” “Who pays title insurance in a home sale?” or “Which neighborhoods in Frisco have top-rated schools?” This isn’t guesswork—these are exactly the kinds of things popping up in real conversations. Answer them in clear, local language and suddenly you’ve positioned yourself as the expert, not just to people scrolling through Google, but to the AI engines serving up results.

Here’s where it gets interesting: when you fill out your Q&A, it doesn’t just sit there for curious buyers to stumble across. Google uses that content to better understand your business. AI tools, in turn, lean heavily on Google when they’re pulling together answers. So every Q&A you add is like a breadcrumb trail that helps buyers find you. Google has even said that profiles with active Q&A see higher engagement—which is just another way of saying more eyes on your business before someone ever makes a call. Think of it as “micro-content.” Instead of writing a giant blog post every time, you’re dropping quick, helpful answers right where people are already looking. Each one builds trust, strengthens your visibility, and increases the odds that you’ll pop up when someone asks ChatGPT about real estate in North Texas.

Here’s an easy way to get started. Make a list of ten questions you hear all the time about buying, selling, or closing in Texas. If you’re stuck, here’s a shortcut: ask ChatGPT to give you the top questions buyers in Dallas are asking about closing costs or the questions sellers have about title insurance. You’ll have a solid list in seconds. Then take those, put them in your own voice, sprinkle in some local keywords, and add them straight to your Google Business Profile. If you’re not using the Q&A section, you’re leaving a golden opportunity wide open.

Buyers and sellers are asking these questions somewhere—it might as well be you giving them the answer. AI is great at delivering fast information, but it still relies on humans to feed it the right details. When your Google Business Profile is packed with solid Q&A, you make it easy for both Google and AI to connect the dots and recommend you first.

Want help building out Q&A for your Google Business Profile? Let’s connect—I’ll show you how to set it up so you rank higher on Google today and in AI searches tomorrow.